Onboarding project | Astrotalk

Ideal Customer Profile

Elevators Pitch:
Curious about your 2025? Astrotalk can guide you! Our trusted astrologers give simple and clear advice to help you make better decisions. With over sixty million users and twenty-five thousand experts, Astrotalk gives accurate guidance. Your first chat is free! Download Astrotalk today and explore your future

Define your ICPs 😃

Criteria	ICP 1	ICP 2	ICP 3
Age range	25-28	25-35	23-27
Most of them are	(Love validation - young men)	(Relationship validation - women)	(Career & finance guidance - students & professionals)
Need	They likes someone and he wants to validate if she likes me or not	Wants to share her thoughts and get validation	Wants guidance to achieve career and financial goals
Pain Point	They has a fear that if he talk to her friend about his feeling she might be break the friendship too. Also the main usecase for him that what she thinks about him	Doubts her boyfriend is talking to his ex; uncertain about her relationship's future	Struggling to crack his dream job; wants clarity on when he can afford a house
Solution	Seeks validation and relationship insights from an astrologer	Seeks validation and relationship insights from an astrologer	Seeks advice from an astrologer for career progression and financial planning
Behavior	Talk to multiple astrologer at a time to validate the thesis	Talks to her favorite astrologer on weekends when she is alone	Consults an astrologer during late evenings after work for clarity and motivation
Most used feature and why?	Chat, because chat feels more safer and easy to use, they can use it anywhere without hassle. Live video call, Here they get to know and find astrologer for free and increase decision making.	Chat, because chat feels more safer and easy to use, they can use it anywhere without hassle.	Call, because in call they can more than chat and save money as most of them are students.
How much time they spent of product per session?	1 hour approx.	20-25 minutes	1-15 min approx
Do they use free features like horoscope?	Yes	No	Yes
Marketing Pitch	“Know what he/she is thinking about you right now”	"Any problem in love life? Let's talk to an astrologer."	"Confused about your career or financial future? Let astrology guide you to success!"
Goals	He is in transition to friend to relation, he want validation and guidance on frequent basis	Share her thoughts without being judged and get validation about her relationship	Crack his dream job and plan for buying a house in the next few years
Frequency of Use Case	5 times in a months	Twice a week	Weekly or bi-weekly
Average Spend on Product	₹5000+	₹3000 - ₹4500	₹2000 - ₹3000
Value Accessibility to Product	Via app he can talk to astrologer and	The app is available at her fingertips, ensuring ease of use	The app is convenient and provides quick access to trusted astrologers

ICP Prioritization:

Criteria	Adoption Rate	Appetite to Pay	Frequency of Use Case	Distribution Potential
ICP 1	High	Moderate	High	Low
ICP 2	High	High	Moderate	High
ICP 3	Moderate	Low	Low	Moderate

TAM Analysis :

ICP 1 (Love validation - young men)
- ~5M potential users
- Avg spend: ₹5000+ per year
- Market size: ₹25,000 Cr+
ICP 2 (Relationship validation - women)
- ~6M potential users
- Avg spend: ₹30,000 - ₹45,000 per year
- Market size: ₹1,80,000 Cr+
ICP 3 (Career & finance guidance - students & professionals)
- ~3M potential users
- Avg spend: ₹2000 - ₹3000 per year
- Market size: ₹6,000 Cr+

JTBD and validation

Goal Priority	Goal Type	ICP	JTBD	Validation Approach	Validation
Primary	Emotional Support	ICP 1	Help young men validate their feelings and relationship status without risking friendships.	User call	"I like someone but don’t know if she feels the same. I need clarity without ruining our bond."
Secondary	Relationship Advice	ICP 2	Provide women a safe space to share relationship doubts and gain validation.	User call	"I’m unsure about my relationship and need reassurance about my partner’s feelings."
Primary	Career & Finance Guidance	ICP 3	Help students and professionals make career decisions and financial plans.	User call	"I’m struggling with my career choices and want to know when I can afford a house."
Secondary	Self-Discovery & Growth	ICP 3	Assist users in understanding their strengths, making informed life decisions, and boosting confidence.	User call	"I want to know if I’m on the right path in life and how I can improve myself for success."

Onboarding Teardown

How to do an onboarding teardown?

Take screenshots of each page of the interface, note each interaction and user touchpoint, and assess based on user empathy:

What is working well on the screen and why?
What is not working and why?
What changes/improvements do you suggest can be made? Why do you think that would be better?
Where does the “aha” moment occur?
Evaluate your onboarding on the cognitive biases.

User journey analysis for rating in the app:
- To understan the user in detail it is impotant to understand the user flow for the ratings.

AHA Moment!
She gets to ask about her relationship doubts and receives clear advice about her boyfriend and their future. This makes her feel heard and builds trust in the platform.

He talks about his struggles with finding his dream job and planning for a house. The astrologer gives him helpful tips right away, giving him hope and a sense of direction.

The FREE chat makes them feel supported and shows them how the platform can really help with their problems.

Activation metrics

Analysis I did for Activation Point 🚀

Firstly I roughly take the ₹10,000 number that power user are spending in there lifetime
Then I saw few variables for power user what they do in there first week
1. Wallet Additions (First Week)
2. Chat Duration (First Week)
3. Unique Astrologers (First Week)
4. Wallet Add Orders (First Week)
I found that my activation point is
1. Wallet Additions (First Week): ₹5796.29
2. Chat Duration (First Week): 79.59 minutes
3. Unique Astrologers (First Week): 3.92 astrologers
4. Wallet Add Orders (First Week): 5.64 orders

Hypothesis 1 - Wallet Additions (First Week)

Reasoning - Users who add money to their wallet in the first week demonstrate a strong intent to engage with the platform's paid services. This signals early commitment and reduces churn risk.

Activation Metric - Average wallet additions in the first week of sign-up (₹5796.29)

Hypothesis 2 - Chat Duration (First Week)

Reasoning - The more time a user spends in chat with astrologers, the higher the engagement and trust in the platform. Users who actively chat early are more likely to continue using the service.

Activation Metric - Average chat duration in the first week (79.59 minutes)

Hypothesis 3 - Unique Astrologers Consulted (First Week)

Reasoning - Users who consult multiple astrologers in their first week are exploring different perspectives and are likely to continue their journey on the platform. This is a strong indicator of habit formation.

Activation Metric - Average number of unique astrologers consulted in the first week (3.92 astrologers)

Hypothesis 4 - Wallet Add Orders (First Week)

Reasoning - The frequency of wallet recharges indicates how often a user is willing to spend on the platform. A higher number of transactions in the first week suggests a strong likelihood of becoming a power user.

Activation Metric - Average number of wallet add orders in the first week (5.64 orders)

Validating the Selected Hypotheses

We will validate our activation metric hypotheses by answering three key questions:

Question 1 - Does this metric demonstrate user commitment?
Answer - YES ✅

Question 2 - Does the user realize more value from the product?
Answer - YES ✅

Question 3 - Does the metric affect conversion?
Answer - YES ✅

Since we received 3 YES for the above questions, we can conclude that our activation hypotheses are valid.

Key Metrics to Track After Activation

D1, D7, and M1 retention - To measure how well users stay engaged over time
Free chat to retention rates - To understand how free users convert to paid users
Product reviews - To assess user satisfaction and experience
LTV (Lifetime Value) of a User - To evaluate long-term revenue potential